There is a growing panic around young people and social media, especially during lockdown. Social media use has boomed during Covid-19, with a study from April 2020 revealing that nearly 47% of people spent longer on social media during lockdown.
Girls themselves have expressed worries about their wellbeing in the face of an all consuming, 24-hour media. In a poll by Girlguiding, 35 per cent of girls aged 11-21 said their biggest concern online was comparing themselves to others, and 45 per cent felt pressure to check their phones as soon as they wake up and just before they go to sleep.
The problem is intensifying and the stakes seem to be getting higher. Social media is a huge presence in the lives of young women. Rather than just limiting usage, how can we make the experience a positive and enriching one?
Our Disrupt Your Feed research tackles this worrying concern, and we found a simple solution to start improving teenage girls social media health. The simple intervention was a tailored list of inspirational women to follow. By simply following different kinds of women, your whole feed will change. The algorithms will alter and the platform will start suggesting different people to follow. Instead of being stuck in a bubble, seeing the same type of people over and over, our suggestions disrupted the feed. And the effect of this disruption was far-reaching.
93% of teen girls said that their outlook improved after following more inspirational figures due to higher self-esteem and setting goals for themselves. Let’s all pledge to #DisruptYourFeed and take an active and mindful approach to social media, which we hope girls take in all areas of their lives. Find out more information here