Data and audience strategy consultant, iProspect
- What does your job entail?
My job is a confusing one because I work on so many different projects, but essentially it’s all wrapped up in the world of marketing technologies. So a typical project would be where a client comes to us with an idea and we have to go through the process of finding out if that’s right for them, what their systems are currently, where they want to get to, what data they have at the moment, who their audience are that they’re trying to speak to. Then we get into the implementation, which is where I take over and I make the magic happen. I implement the technology and make sure we get all the data in the right way, so that the marketing technology is going to be a success.
- What do you like best about your job?
The thing I love most about working in data is that I get to go to work each day and solve puzzles, which is pretty awesome. And there is no better feeling than being able to crack that problem and come up with a solution.
- How did you get to where you are today?
It’s a long story of how I got where I am. I had this idea that I wanted to be an artist at some point, which is completely diametrically opposed to working in data. I’d got a place at UCL to study Psychology and two days before going I found out I may never walk again. It was pretty intense. I made the decision that I’d go anyway and my first day at uni was my first day in a wheelchair.
After university Belle got into an advanced Graduate programme at the Dentsu Aegis Network.
A few years later, she took the decision to have life-changing surgery that would help her to walk again, but she needed to raise £40,000 to pay for the surgery.
- How did you raise the money for your surgery?
My company decided that they’d back me, which was amazing. So they did a run of the entire tube map for me. They sold media for free for me, so together we rose three quarters of the target, which was enough for me to go for the surgery.
Following the surgery and months of physiotherapy Belle was able to walk again.