Elizabeth Moorcroft
Senior Data Scientist - Aviva

- What is your role at work?
I’m a data scientist and my job is to work with the marketing team to make sure that we send the correct emails and the correct marketing content, to the correct person, at the right time.
- How did you get into data and technology, and why?
I had no idea I was going to end doing up this! I didn’t even know about data and tech as a career path to begin with. I got into it through my PhD and with the help of a really great guy called Stephen Hails who is a professor of computer science at UCL doing animal tracking and sensor technology. If I was going to spend four years of my life doing something, I wanted it to be fun. That kick started my love of data and technology.
- Has there been a turning point in your career?
My bravest moment was when I decided to quit my job and go back to university to do a masters and a PhD. Everyone around me was excelling in really great jobs and I was going back to study! It was a daunting time but it changed everything from then on.
- How has a setback or obstacle shaped you?
It’s only really a set-back if you haven’t learnt anything from it. Think of them as learning opportunities! I’ve been very lucky though so far, I haven’t had many.