Lara Izlan
Advertising Data & Technology Specialist

- Can you describe a typical week at work?
I’m a bit of a jack-of-all-trades, but my job is mostly about creating advertising opportunities that are based on the power of data.
- How did you get into data and technology, and why?
I grew up in Malaysia and I have a memory of being about ten-years-old and getting my first allowance which was roughly £2 at the time. The first thing I did with that money was to go to a stationery shop and buy an accounts ledger book! Throughout school, university and all my jobs, I’ve been drawn to the power of numbers and how I can help solve problems and illuminate the truth using numbers.
- What motivates you on a daily basis – what gets you up in the morning?
The most compelling part of working in the data and technology space is being able to learn every day. The data and technology industry keeps on moving and progressing. And because I want to constantly learn and be challenged, it’s the best place to be.
- How do you feel about doing things differently?
Having a global point of view helps. You can look at a problem in lots of different ways and get lots of different answers. Coming from a different background naturally encourages me to want to look at things in a slightly different way. It’s part of me to question myself and continuously get feedback. And everyone needs to be in the discussion too – quiet team members and loud team members.