My job is never the same, every day is different. My role is to enable our brands to leverage their consumer data and have great conversations with our customers. It is a very technical role, because it is data in and marketing out.

I know I come across as confident, but I don’t feel confident. I think I feel the fear and I do it anyway. Like everyone else, I have that voice in my head: ‘What are you talking about? Do you sound stupid?’ But, I think there is always more to lose when you don’t say what’s in your head, so I say it.

Everyone brings their own expectations and behaviours into every meeting and conversation. You cannot control what they take away, therefore, you are sometimes misinterpreted and your intentions don’t land the way you mean them to land. It is a tough lesson when that happens, but you have to step back and adapt.

I love how data gives you the opportunity to transform how people think, the direction a business takes and to provide customers and people with real experiences that mean a lot. Data is a toolset, nobody loves using a hammer and a drill, they love the house that comes out of it.